Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters through impactful images and catchy captions.
Follow @oregonstatefoundation on Instagram.
Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and
allows you to reach a wider audience.
Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.
Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Dam Proud Day will help you gain more followers, recognition and traction in advance of Dam Proud Day.
Use #damproudday, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the
project that you support, then a broader hashtag tied to the cause (i.e. #spreadingthelove.) Having a succession of hashtags helps with branding!
Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Oregon State University Foundation, if applicable.
Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of Oregon State University Foundation shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.